Displaying items by tag: consulting

INTEGRA conducted a comprehensive business development project at Tripstant. Tripstant is your mobile travel assistant. Planning your travels online can be frustrating : You have to compare prices, reservations and timetables constantly while still sticking to your preferred destinations. After finally booking your trip on different platforms you have to care about collecting the different tickets and documents. All of this is even harder, when planning a trip with your friends or relatives. Tripstant tackles these problems and gets the organization done for you. Its search features can find you a custom trip fitting your schedule, preferences and requirements - even when you are traveling in a group. If you do not like the suggestion you can decline it without any cost. 

The project was conducted in Fall Term 2016.

We thank the INTEGRA team for their outstanding work and their recommendations. 

The objective of the consulting project was to evaluate the current marketing measures and develop a full-fledged sales strategy for monomer, specifically aiming at company growth and brand building. monomer offers jewelry that is designed digitally and then produced using 3D printing technology. The INTEGRA Inside the Venture team considted of Anna Kemp, Alexander Barkey, Jessica Horn and Johannes Geise. 

In particular, the project included:

• a profound market analysis of the jewelry and luxury market
• analyzing opportunities as well as risks regarding monomer’s business model
• identifying and validating the targeted customer segments
• deriving sales strategies catering the identified customer segments
• detailed competitor analyses to identify best-practices in the luxury jewelry market and to map competition
• preparation of sales measures as well as a list of potential sales partners
• delivering a detailed implementation and sales strategy roadmap including a recommendation regarding monomer’s next steps of action

The project was conducted in Spring Term 2015.

We thank the INTEGRA team for their excellent work and support!

INTEGRA has supported Pediquick with well-researched market analyses and a marketing plan. Follow-up projects included an in-depth analysis auf the Swiss and the Austrian market, pricing analyses and screening potential investors. Project manager has been Tim Sauer. 

The first project was conducted in Fall Term 2016.

We thank INTEGRA and the teams for their great support!

The objective of this INTEGRA consulting project Inside the Venture that Karin Weitkaempfer, Dennis Wagner, Florentine Eitelbach, Johann Maack and Robin Ruhnau have conducted was to evaluate the current marketing measures (status quo) and to develop a full-fledged marketing strategy for Mister Trip in Germany.

In particular, the project included:

• profound market analyses including a dedicated competitor analysis
• analyzing targeted customer segments and prioritization
• validating the current corporate strategy
• evaluating current marketing measures
• deriving a marketing strategy as well as a list of measures to be implemented
• preparation of dedicated marketing measures that qualify for short-term implementation

The project was conducted in Fall Term 2015. 

We thank the INTEGRA team for their excellent work and support!

The objective of the consulting project was to identify the most relevant target markets for the product CloudRail by licobo GmbH and an analysis of their relevant characteristics. The individual steps of the project can be segmented into a customer segmentation research for the product, an analysis of the market for Cloud Computing and an analysis of the “Internet of Things” market. The INTEGRA Inside the Venture team consisted of Marlene Laumer, Johann Abrahams, Daniel Schaeffer, Patrick Hemling and Fabian Burzlaff.

In particular, the project included:

• Identification of the most relevant target markets for CloudRail
• Researching key data of these markets and the most important potential customers
• Researching general information about the Cloud Computing market and identifying its market segments
• Evaluating these market segments concerning a potential introduction of CloudRail (regarding competition, number and type of potential customers, technological development potential)
• Researching general information about the “Internet of Things” market and identifying its market segments
• Identifying and evaluating trends in the “Internet of Things” market concerning their temporal development, their market impact and their potential for a usage in connection with CloudRail
• Describing the results of the market analyses using a presentation with specifically developed graphics
• Conducing a workshop with the managing directors of licobo GmbH to identify the market segments and customers that should be targeted at the commercial launch of CloudRail

The project was conducted in Spring Term 2014. 

We thank the INTEGRA team for this outstanding project!

The objective of the INTEGRA Inside the Venture consulting project, which Felix Otto, Jan Keller and Marc-Alexander Vetter have consucted, was to develop a marketing strategy for the fintech MINVEO. In particular, the project included:

Development of a marketing strategy

• Market segmentation and target customer analysis
• Prioritization of target groups and segments
• Development of marketing measures to target customers
• mapping the most relevant measures from long list to short list

Implementation planning

• creating an implementation plan and implications for other areas of business
• analysis of suppliers for online marketing measures
• financial and economical evaluation of all offerings
• creation of a recommendation report for MINVEO

The project was conducted in Fall Term 2014.

We thank INTEGRA e.V. for the excellent project and their great support!

In his master’s thesis “Maintaining Critical Success Factors in Innovation Networks & Assessment of TAIM Consulting internationalization“ Ákos Bartolits derives a framework for critical success factors in innovation networks on the basis of a literature review combined with 6 semi-structured expert interviews in part one. In the following part of his thesis, he works with TAIM. TAIM is a Freiburg-based spinout consulting firm co-founded by scientists affiliated with Freiburg University/ SciConomy (technology and innovation transfer) in the excellence cluster microTec Südwest. TAIM is currently planning to offer a service portfolio around its methodology centered on the technological, economic, and regulatory environment. The consulting focus of the spinout is focused on coordinated innovation networks of SMEs. Part of the practical project was an in-depth market evaluation. 

On the verge of fall term 2015, INTEGRA is looking for new ambitious members willing to support the team and their clients. Are you interested in gaining experience through consulting projects with real clients? Are you looking for a challenge that allows you to use your knowledge from university in a real business environment? INTEGRA is constantly looking for extraordinary and proactive personalities from all fields of study who have strong analytical skills and are innovative.

Founded in 1990, INTEGRA is the student consultancy at the University of Mannheim and may look back on a staggering number of over 300 consulting projects. In order to bring a breath of fresh air into their clients' businesses they provide dedicated highly client-oriented project teams that deliver the latest research findings directly from the auditorium into the business. With preparatory training and workshops with well-respected partners you will be prepared to succeed in internal and external projects. Please note that fluency in German is cumpulsory for all applicants.

INTEGRA is preparing you to start your career in all areas and fields of business. You will start your consulting career at INTEGRA with an internal project in order to get to know INTEGRA and learn all skills necessary to succeed in and apply for external projects. Besides this project you will also engage in the internal teams for PR, project acquisition, HR, quality management or IT and thereby help us to develop our organization. Our monthly events, the weekly get-together and our strategy weekends are a lot of fun and a great opportunity to meet other like-minded people and business contacts.

INTEGRA represents excellence, passion and originality. Do you want to be a part of all that? Visit INTEGRA ́s homepage for more information www.integra-ev.de or simply join one of the following information meetings. Attached you will also find the current information sheet (German).

Information meetings

>> All fields of business

Tue. September 15 – O 145 – 7 pm

Wed. September 16 – O 145 – 7 pm

>> Focus on IT

Tue. September 15 – EO 150 – 7 pm

The goal of the Heidelberg Startup Partners is to support all founding projects in knowledge-based areas like IT, LifeScience or Biotech. Whether you look for a first assessment of your idea, support opportunities or help with the composition of your business plan - the Heidelberg Startup Partners will assist you with help and  advice. Furthermore, they organize regular events like the "Zünder für Gründer" networking series or fireside chats that will allow you to meet likeminded people and find cooperation partners for your projects.

The support they can offer you includes:

• Constructive assessment of your business idea
• Consulting concerning governmental support possibilities
• Business plan composition support
• Mediation of contacts to the industry and to investors
• Support with finding offices and labs
• Rent subsidy grants
• Admittance into their network

Find out more about the Startup Partners at http://heidelberg-startup-partners.de/. If you think that they might help you with your projects, just contact them:

Heidelberg Startup Partners
c/o Technologiepark Heidelberg GmbH
Im Neuenheimer Feld 582
69120 Heidelberg

Tel: +49 6221 71411 162

Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

On the verge of fall term 2014, INTEGRA is looking for new ambitious members willing to support the team and their clients. Are you interested in gaining experience through consulting projects with real clients? Are you looking for a challenge that allows you to use your knowledge from university in a real business environment? INTEGRA is constantly looking for extraordinary and proactive personalities from all fields of study who have strong analytical skills and are innovative.

Founded in 1990, INTEGRA is the student consultancy at the University of Mannheim and may look back on a staggering number of over 200 consulting projects. In order to bring a breath of fresh air into their clients' businesses they provide dedicated highly client-oriented project teams that deliver the latest research findings directly from the auditorium into the business. With preparatory training and workshops with well-respected partners you will be prepared to succeed in internal and external projects. Please note that fluency in German is cumpulsory for all applicants.

INTEGRA represents excellence, passion and originality. Do you want to be a part of all that? Visit INTEGRA ́s homepage for more information www.integra-ev.de or simply join one of the following information meetings.

Information meetings

Tue. September 09 – EO 145 – 7 pm

Tue. September 09 – M 003 – 7 pm >> Focus on IT

Wed. September 10 – O 135 – 7 pm