Displaying items by tag: consulting

As part of the MAN 633 Entrepreneurial Spirit Manuel Francisco González Arriaga joined Future stock in fall semester 2019. His main task was a market analysis for the founders. As the idea was still on development it had to be validated and tested with the target market; also understanding the team and market was essential part in order to be able to pitch in the near future. First part of his project consisted mainly on getting to know the strengths and opportunities of the team, primary and secondary research about its potential market, getting behavioral insights, which by that point were still unknown and last but not least a small validation of the idea. The final outcome was a potential business model and demo, yet to be validated, but with a very clear problem definition and differentiation points from the current offer.

Future Stock is the result of an iterative development process towards a specific goal, providing investment knowledge in a very easy and convenient way. In a rising and competitive market providers of investment knowledge become increasingly important for private investors which equals the potential for the realisation of the idea.

As part of the MAN 633 Entrepreneurial Spirit Aniruddh Agarwal, Borsika Molnar and Hyder Amin formed part of Treye Tech in fall semester 2019. In September 2019 the student team started to work with Treye Tech, with the aim to help to find a perfectly suitable business strategy for the startup and improve its already existing business model itself. The starting point was to have a basic understanding about the company, its work, its product. Having a basic overview they analysed different applications for the technique. As a result they concluded that the health sector might be the best sector for the company’s product in the first place. Additionally, they also analysed more possible geographical markets all around the world. As two of teammates are originally coming from India, beside Europe one possible solution seemed to be India for Treye Tech health-care communication product.

Treye Tech is meant to easy the application of mobile devices by eye movement and to open the door to a post touch era. In 2016 the startup was awarded with Be.Projekt Award. Treye Tech was founded by Anton Wachner, a Uni Mannheim employee and Alumni.

Learn more on https://www.treye-tech.com/

As part of the MAN 633 Entrepreneurial Spirit Philipp Ganster, Clara Anabel Kazmirsky, Žan Pirc and Madelyn Barquera Brito formed part of Swapfiets in fall semester 2019. Their main task was the increase of brand awareness in the Rhein-Neckar area. In particular, their project focused on developing new strategies and tools in order to create reputation of the company, acquire new customers, and stand out from the competition. That led to market research to get an in-depth knowledge about the current costumer, both online and offline through face-to-face interviews, facilitated the process to determine new target groups for an increased turnover. Furthermore, applying rather new marketing methods like social media management guaranteed high awareness rates among diverse groups of people. To offer Swapfiets several concepts that could be included to increase their efficiency and effectiveness while doing business, numerous implementation proposals have been developed throughout their engagement.

Swapfiets is a bicycle company that rents bicycles to customers. The company is Dutch but owns many stores in Germany. Their concept is to rent bikes on a contract basis to customers. The bikes provided by Swapfiets are standardized, not custom-made. Maintenance is entirely provided by Swapfiets.

To learn more about Swapfiets, visit their website: https://swapfiets.de/

As part of the MAN 633 Entrepreneurial Spirit Manuel Andrea Catacora and Cara Maria Damm joined Heyanna in fall semester 2019. Their mission was to secure a high standard of the coliving spaces Heyanna is offering. This factor is often less visible, but also very important: How to ensure that there are high-quality apartments available for the coliving crews to move in. To acquire these high-quality to apartments, it was crucial to establish a good and trusted relationship with the owners of the flat. Therefore, the main effort of the team was to create transparency within this second factor of the coliving experience, to enable the development of a well-designed landlord service, which is ready to be tested in a field experiment.

Heyanna is a coloving provider located in Mannheim. After a period of market analysis and app testing the young startup launched their app just a few months ago. Already now they are are to provide coliving spaces in major towns. Applying for a coliving space at Heyanna is only possible by creating a vivid profile like a Facebook account. Heyanna was founded by Timo Strauch, Sebastian Frederik Jacobsen, Chiara Saltaformaggio and Filiz Isabella Hellwig in 2019. Sebastian is currently doing a Master's in Business Informatics. Timo is an alumni of the University of Mannheim and has also studied Business Informatics.

Learn more on https://heyanna.co/

As part of the MAN 633 Entrepreneurial Spirit Anna-Marie Baier, Marc Guldner and Guanhua Wang joined Bucher Bags in fall semester 2019. They started their work with a customer analysis in order to get some insights on potential customers. In the following, they performed an analysis of the social media account on Instagram and developped a strategy on how to enhance this marketing channel. Moreover, they took the company’s website into focus. Finally, they reported some suggestions as to where potential for improvement has been identified and thereby increasing the start-up’s turnover.

Bucher Bags is a Mannheim–based startup that offers handbags in highest quality. Their bags are developed in Germany and hand-made in Europe. Core values for Bucher Bags are sustainability and transparency. Bucher Bags was founded by Melina Bucher in 2018. Melina was Part of the MMM program at Uni Mannheim.

Find out more on https://melinabucher.com/

As part of the MAN 633 Entrepreneurial Spirit Margarita Kaplun, Patrick Kollmann, Milagros Seiffert and Marcin Zwierzynski teamed up to support Pourista in fall semester 2019. Their focus was on the B2B and B2C integration. Since Pourista is generating most of its revenue through its B2B operations and currently is seeking to establish & leverage a B2C business to gain B2B customers they started by analyzing the yet new B2C operations. Another recommendation they evaluated for the company was an improvement of the company’s storytelling: To make customers aware of the story behind the brand and the coffee provided to their customers they proposed the introduction of marketing material on site. In doing so three pillars were defined as crucial for the brand: High Quality, Fair Trade and environmentally-friendly production.

Pourista is a Mannheim based start-up. The online e-commerce company deals with supplying roasted coffee beans to various restaurants and offices around the region. Apart from the delivery service Pourista runs two cafés in Mannheim where customers can enjoy their coffee right away.

To know learn more about Pourista, visit their website: https://pourista.de/

As part of the MAN 633 Entrepreneurial Spirit María Fernanda Godoy de Lucio, Judit Solé Pérez, Li-Yin Chang and Sven Grottker supported Reportix in the fall semester 2019. Their core task was to give recommendations on how the business model of Reportix could be addressed. First of all, they gave light on the market the company is addressing to by means of a market research throughout 30 European countries, whose OAMs were inquired. Secondly, they addressed the matter of the business model, focusing on the customers that should be targeted and the hypotheses which should be tested prior to the launch of the company service. They concluded their work by giving recommendations regarding the pricing model Reportix should follow.

Reportix is a startup offering data management software and tools for creating and analysing XBRL/iXBRL data. Their API is compatible with standard applications like Excel, Tableau, R or Hadoop. Reportix was founded by Dr. Federico Cavalieri, Dennis Knochenwefel and Philipp Schaber. Philipp Schaber and Dennis Knochenwefel are University of Mannheim Alumni. Reportix was one of the finalists in the 2018 MCEI Seed Award.

Learn more at https://www.reportix.com

As part of the MAN 633 Entrepreneurial Spirit Svenja Geörg, Annika Götz and Kirsten Lang supported LUB in the fall semester 2019. Their main task was to conceptualise a workshop for LUB for male-dominated sectors. Beside conceptualising the workshop they also performed a pre-test with experts from different sectors. So they finally were able to hand over an evaluated market-ready concept to LUB. Beside their main task the MCEI team assisted also in client management.

LUB (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. At the beginning of 2020, the product range consisted of workshops & keynotes, with topics ranging from career consulting over linguistic analysis to HR.

To know learn more see https://www.lub-mannheim.de

As part of the MAN 633 Entrepreneurial Spirit in the spring semester 2019 Antonia Prendi, Bora Basha, Lerida Shkrepa and Livja Papuciu joined dr. fem. FATALE, a brand of the linguistic consultancy LUB. Their main task was marketing, in particular setting up a marketing strategy and implementing it afterwards. The marketing strategy was aiming as well at social media marketing as also more classic marketing tools. Another task that they performed was creating a new website for the brand dr. fem. FATALE. This website finally encompassed all of their strategies that pertain to the colours, logo, workshops and an E-Book. They also incorporated a blog, that should be updated with tips and interesting articles in order to retain visitors into the website.

LUB (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. At the beginning of 2020, the product range consisted of workshops & keynotes, with topics ranging from career consulting over linguistic analysis to HR. As another service LUB offers gender and diversity consulting under the brand of dr. fem. FATALE.

To learn more about dr. fem. FATALE, see their website https://drfemfatale.de/

As part of the MAN 633 Entrepreneurial Spirit in the spring semester 2019 Ana Dzagic and Philipp Hoeft joined Aivy, a Berlin based startup offering a recruiting and career counselling app. During their work for the company they analyzed the competition environment and developed a market strategy. As part of the analysis they reported about potential users, customers and competitors and identified focus regions as well as target sectors in Germany. The market strategy included findings on market entry strategies. In addition, they designed possible key performance indicators that measure the success of the go-to-market strategy and of Aivy in general.

Aivy was founded by Boas Bamberger, David Biller, Florian Dyballa und Arbnor Raci. Their app aims at reducing uncertainty in fundamental decision about education and jobs so that students can decide more easy what fits best their interests. To keep the whole process digital the apps uses intelligent algorithms and modern diagnostic. With the app it is easy to find out about individual strengths and weaknesses in offering the user certain challenges in mobile games. These Aivy-challenges take only 2 or 3 minutes and can be done on every smartphone which better fits the target group.

To learn more about Aivy, see their website https://www.aivy.app/.