Displaying items by tag: consulting

As part of the MAN 633 Inside the Venture (Track 1) course in Fall 2018, Benedetta Casciato, Elisa di Marco, Edoardo Petroni and Mustafa Ünlü supported LUB in many aspects, including the preparations and execution of their promotion at the Frankfurter Buchmesse, the Mannheimer Gründerpreis MEXI and recommendations to improve the business plan, the pricing strategy, pricing tools and revamping the internal knowledge management strategy and system including employee trainings.  The implementation of an effective communication system to manage their knowledge effectively internally, a structured marketing strategy in order to help them build their brand and the reevaluate and reformulation of their pricing strategies during the following expansion phase also helped LUB substantially in becoming a GmbH in January 2019. 

LUB is a Mannheim-based startup founded in 2015 by Dr. Simone Burel out of her dissertation at the University of Heidelberg. They are a business consultants which use linguistic insights based on text mining for their projects. Its costumers are big corporations, cities or universities that want to understand their organization’s identity or culture under the surface. Dr. Simone Burel is also a University of Mannheim alumna.

To learn more about the startup LUB, visit their website: www.linguistische-unternehmenskommunikation.com

As part of the MAN 633 Inside the Venture (Track 1) course during Fall 2018, Manuel Hammerschmidt and Christian Kunze supported AUCTEQ Biosystems in preparing their market entry. The team delivered deep insights and fundamental due diligence. They conducted customer development and gained insights into required product features and also included several perspectives on potential pricing schemes. What is more, the team looked into how a sales process should be designed in this very specific market and who are the actual buyers in biopharmaceutical labs. 

AUCTEQ Biosystems is a biotechnology startup based in Mannheim and was founded in 2018 by Valentin Kramer at the Hochschule Mannheim. Their aim is to offer bioreactors that combine the safety of the cells with user-friendliness and cost-efficiency to create a modern and sustainable cell culture process, effectively solving the problem of outdated and inefficient procedures and tools.

To know learn more about AUCTEQ Biosystems, visit their website: www.aucteq.com

As part of the MAN 633 Inside the Venture (Track 1) course during the Fall of 2018, Simon Nysten and Oriol Vila supported RoadAds Interactive GmbH, a vehicle advertising company, in order to help them scale and standardize their business. Poject focus was set on pricing strategy, inbound sales processes, customer service processes and the overall CRM structure including recommendations on how to implement the suggested changes in a timely fashion.

RoadAds Interactive GmbH interactive is a pioneer in offering location-based, real-time and context-dependent vehicle advertising. Through giant ePaper screens mounted at the back of trailers, they are able to adapt the content shown on these screens not only based on the current location, but also based on time of the day, weather or even traffic. Their intuitive online platform enable advertisers to create and manage their campaigns with a few clicks. They can also get real-time statistics as to not only when and where their campaign had been shown, but also how many people saw it — thanks to their innovative visual contact measurement technique. Founded in 2015 by Andreas Widmann, this innovative startup is based in Mannheim. Next to being known from the German Shark Tank "Höhle der Löwen", RoadAds Interactive GmbH has been active in various MCEI and partner formats such as  the Startup Lounge, Q-Summit, the University of Mannheim Career Fair,  and has previously been supported by another Inside the Venture project in spring 2018.

To learn more about the RoadAds Interactive GmbH, visit their website: www.roadads.de

As part of the MAN 633 Inside the Venture (Track 1) course during the Fall of 2018, David Tham, Lucia Várquez, Matthew Cheng, Rachel Kok and Wong Zhuo Ting supported Leaf Systems GmbH in their project to improve their current positioning in the international market. The aim of Leaf Systems is to provide restaurants with high quality ordering systems which enable customers to have an extraordinary dining experience. In order to support them in the project, the students first re-analyzed the major competitors, conducted an in-depth SWOT-analysis, as well as an in-depth research with regards to the marketing matrix. They also obtained profound first-hand insights into the existing clients’ perceptions about the company. Combining all their findings, they deducted highly relevant and effective recommendations for the Leaf Systems.

Leaf Systems GmbH is a Mannheim-based startup founded in 2013 by Shenwei Ye, Patrick Neulinger and Patrick Marksteiner, all of whom are alumni from the University of Mannheim. They have been active on the Startup Lounges (#3 and #54), received consulting from MCEI as well as a temporary office in our previous DesignLAB. They have also been awarded Startup of the Month in May 2015 and are featured in the MCEI Success Stories with more information on the startup and its development. 

To learn more about the startup, visit their website: www.leaf-systems.eu

As part of the MAN 633 Inside the Venture (Track 1) course during the Fall of 2018, four students, Phares Akari, Maurice Bürkle, Nahor Gebretensae and Maximilian Heimerl supported Evid UG, an early-stage technology startup, with their Inside the Venture project. The project focus was set on supporting the startup in their pitch deck development and underlying due diligence (pricing, financials, market and competitors) to improve the business model and reach investor readiness. 

Evid UG (founded in Eberbach, Baden-Württemberg in 2017) by Johann Rink, Michael Neugebauer, Henry Müssemann and Felix Franz is now located in the Mannheim-based MedTech incubator CUBEX 41. Felix Franz is an alumnus of the University of Mannheim, and the startup also features in the MCEI Success Stories. It was also a finalist of the 2018 MCEI Seed Award.

evid.one is a web-based software product targeted especially for doctors in their medical practice. To learn more about the startup, visit their website: www.evid.one.

The INTEGRA Inside the Venture consulting project at Mint Medical GmbH (a DKFZ spin-off) comprised the development of a multimedial communication strategy. The focus was set on the analysis and preparation of potentially relevant markets as well as clearly defined target groups. In particular, best practices and needs were identified. On the basis of this information, a catalog of measures for the optimal design of the online appearance was developed. Customer workshops were held for target group analyses, evaluation criteria were defined, a social media strategy was prepared and handed over to the customer. A final presentation was held within the management to outline implementation and future implications. The consultants on the Mint Medical project were Dennis Wagner, Jana Kilgus, Hande Gao and Nikolas Kaupke. The project was conducted in Spring Term 2016.

We thank INTEGRA and the team for this excellent project!

This INTEGRA Inside the Venture project focused on developing a growth strategy for praktischArzt. The consulting project was led by Christioph Seiler and conducted in Fall Term 2015. 

We thank INTEGRA for the great support and the team for their excellent work!

This INTEGRA Inside the Venture project was conducted by Nadja Braun, Philipp Sternal, Christian Schoupal, Florian Steffens, and Stephan Sattler. The objective of the consulting project was to evaluate current growth measures and figures and develop a full-fledged expansion strategy for zingoo in Germany. zingoo offers customers the opportunity to purchase vouchers of small local businesses online.

In particular, the project included:

• a profound market analysis including a dedicated competitor analysis
• analyzing targeted customer segments and partners by socio-economic measures
• identifying and ranking potential locations
• developing an expansion roadmap
• delivering an expansion process that is replicable for all future locations
• ensuring operationalizability of the results

The project was conducted in Fall Term 2015.

We thank the INTEGRA team for the outstanding results and their great support!

The content of this INTEGRA Inside the Venture consulting project was the development of a donation concept to ensure the long-term financing of the Children's Future Fund. The focus was on collecting, evaluating and recommending potential new donation channels and measures. Based on this, a catalog of requirements was developed to optimize the online appearance. In particular, client workshops were held, evaluation criteria and their weighting were determined, a decision support scoring model was prepared and handed over to the customer and a final presentation was held at the annual general meeting.

The INTEGRA team consisted of Simon Starfinger, Beatrice Schumache and Ines Sophie Scholtes. The project was conducted in Spring Term 2016.

We thank the team and INTEGRA for this outstanding project!

Johann Maack, Maurice Ackel, Katharina Hennes and Pia Marie Pose have conducted this INTEGRA Inside the Venture project at nanoku. The startup nanoku saves you long waiting times. Instead of spending time with waiting on the spot, simply set yourself up in a virtual queue. Use the waiting time for meaningful activities and only come when you are really the next in line. 

The consulting project comprised the identification of market-side opportunities and risks for nanoku. The focus was set on carrying out a market analysis for the market of virtual queuing systems. In particular, target groups and competitors were identified, analyzed and interpreted. On the basis of this information, the market-side opportunities and risks for nanoku were evaluated using previously defined criteria dedicated to the young venture. Ultimately, a modular company presentation was created, which should provide nanoku advantages with regard to potential investors and their market entry.

The project was conducted in Spring Term 2016.

We thank INTEGRA and the team for this excellent project!