Displaying items by tag: consulting

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Sandra Schuss, Vishal Sharma and Veronika Shmagina joined Swapfiets. Their task was to help Swapfiets overcome certain operational challenges – how to increase the client base further, how to build up and grow B2B business, how to avoid cancellations of subscribers in the winter season. These challenges were solved with the help of a framework that outlines a standardized process methodology. Having worked with the MCEI team Swapfiets will be able to take the right steps towards increasing revenues and achieve higher levels of customer satisfaction.

Swapfiets is a bicycle company that rents bicycles to customers. The company is Dutch but owns many stores in Germany. Their concept is to rent bikes on a contract basis to customers. The bikes provided by Swapfiets are standardized, not custom-made. Maintenance is entirely provided by Swapfiets.

To learn more about Swapfiets, visit their website: https://swapfiets.de/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Mohammad Musaab Bin Umair joined Pourista. He helped the team in developing an effective acquisition and communication strategy. In particular, one of the goals that the company wished to achieve was to be able to gain a better footing in lead generation. To that end, he worked to approach companies that would engage in business with Pourista and simultaneously developed a QR code referral system for repeat customers. In doing so he helped not only to achieve the goals of lead generation, but also to ensure that the company achieved greater organic reach in the market.

Pourista is a Mannheim based start-up. The online e-commerce company deals with supplying roasted coffee beans to various restaurants and offices around the region. Apart from the delivery service Pourista runs two cafés in Mannheim where customers can enjoy their coffee right away.

To know learn more about Pourista, visit their website: https://pourista.de/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Arun Thapa joined Mapstar. He helped the company in analyzing market, competitors, competing products and technical aspects. In particular, he had a closer look at all these aspects to enroll an in-dept-analyses, useable to develop an updated product and market strategy. With the insights he delivered Mapstar is now able to decide in which aspects their software could be improved, especially in comparison to the competitor´s software models.

Mapstar is a platform that allows to create unique augmented reality stories which can be created at real-world locations, saved and shared. It helps to get connected with others at locations they care about and turn them into immersive 3D experiences. In offering users to be creative in how to modify and show real world locations it is close to trending apps like Tiktok, but already a step beyond in what can be done with Mapstar.

 To know learn more about Mapstar, visit their website: https://www.mapstar.io/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Nguyen-Truong, Daniel Vester and Mats von Gegerfelt were joining Istari, a startup active in the company database market. The main task of the MCEI team was to design and implement a business strategy for the company. Utilizing both primary and secondary research, recommendations on business model, customer targeting and product development were given. Finally they proposed a strategy aiming to position Istari.ai as a highly specialized data supplier, resulting in a B2B2C business model. Feedback on Istari.ai’s features was collected by the team in various expert interviews. These interviews were meant to enable the startup to deliver a highly-demanded product and engage in sales with local SMEs within the first months after the end of the project.

Istari is an AI and database company, based in Mannheim. Their vision is to create the future of enterprise databases in providing comprehensive information in real time. To get this valuable information, their webAI scans millions of websites at high frequency to analyze them with artificial intelligence. Results show mapping of companies in company networks, identification of central players and analyses of partner, cooperation and competitor networks.

To know learn more about Istari, visit their website: https://istari.ai/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Erdem Meral and Erind Subashi chose InTheGreen for their Inside the Venture project. Their job was to find the constraints at the production stage and look for solutions. This involved many specific and technical issues on how to improve the growth of the plants, which led to also rather specific research the team had to perform. This research could be aiming at the legal framework but also on fertilizers and plants. Last but not least their task was to perform market research in order to find the right markets for expanding business.

InTheGreen UG is a vertical farming company focused on microgreens. The company grows microgreens by using “vertical farming”. Vertical farming is still a new method that increases the productivity of the available ground. Microgreens are aromatic, small vegetable and herb plants. They are harvested after about two weeks. As a result, they have a significantly higher vitamin and mineral density than their grown versions.

To know learn more about InTheGreen, visit their website: http://in-the-green.eu/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Konstantin Schmidt and Klelia Deletang joined Immoly to help them in starting over and grow their business. The consulting team’s main effort was the creation of two investor pitch documents, helping the company to accelerate their growth by acquiring venture capital. Creating the pitch documents involved a critical assessment of all parts of the business, especially market, competition, sales and marketing.

Immooly is a proptech start-up aiming at simplifying real estate transactions through a digital platform, which also helps to lower fees significantly compared to traditional maklers. Especially the process of exchange of ownership of a real estate property is in the focus of Immooly.

To know learn more about Immooly, visit their website: https://immooly.com/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Ziwei Li, Giulia Lotti and Van-Hao Luu were giving various support to Freachly. The project team pursued two main tasks: First of all, identifying ways to acquire nano–influencers, and second, finding ways to make them more active. Using a blank-page approach they identified some cost-efficient channels for the acquisition of nano–influencers and provided insights concerning the design of referral systems. As an enduring commitment they designed a roadmap for the implementation of these measurements after their departure from the company.

Freachly helps local businesses to target the right audience to increase awareness, gain new customers, and give a professional touch to their online image, working with nano–influencers. In many cases these influencers tend to have a rather local focus, which makes them the perfect cooperation partner for local marketing. Freachly also offers managing all social media accounts and giving it a professional touch, so that new customers in a certain target area can be attracted.

To know learn more about Freachly, visit their website: https://www.freachly.de/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Markus Schmidt and Lorena Marisa Di Seclì were involved in setting up the FATALE university, a project from the Mannheim based consulting firm LUB. This led them to activities in all stages of setting up a new continuous education platform. Their tasks began with developing a time and business plan for the venture. Then followed setting up and improving platform and landing page. Finally, they were also involved in customer acquisition and video production.

LU Kommunikation (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. At the beginning of 2020, the product range consisted of workshops & keynotes, with topics ranging from career consulting over linguistic analysis to HR. All of these products had one characteristic in common: due to a high need for personal interaction, they were difficult to scale, something that was important for the long-term growth perspective of the company. This is why Dr. Burel developed the initial idea for a scalable, on-demand, career-consulting solution, called FATALE University. As an online based program that incorporates on-demand videos & only some personal interaction, meant to standardize certain consulting forms and being more scalable.

To know learn more about FATALE UNIVERSITY visit their website: https://drfemfatale.de/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Julian Herrlich supported Bacchus Software. His main task was to revise and improve the company´s business plan. Therefor he particularly took a closer look at the relevant competition in the sector and pricing strategy. Apart from that he managed to find clients willing to test the latest version of the software.

Bacchus Software offers a cloud-based software for wine-yard management. The software is designed as a software-as-a-service-model. It helps clients to digitalise administrative tasks. Also the software is able to provide relevant data concerning the current status of the wineyard. That enables winegrowing companies to better adopt to changes in weather and other conditions, especially when seasons are changing.

To know learn more about Bacchus Software, visit their website: http://bacchus-software.de/

As part of the MAN 633 Inside the Venture (Track 1) course in Fall 2018,  Yarui Guo and Jorge Villalobos supported Studybees, an education startup, in determining their launch plans and their customer acquisition process. The project supported Studybees throughout one semester with analyses for launch plans across universities and cities along with strategies to implement them. This included market analyses and formulating strategies for customer acquisition, activation and retention. Further focus was set on brand building, usability of the website and pricing including recommendations on areas of improvement. 

Studybees GmbH is a Mannheim-based startup founded in 2014 by Julia Hetzel, Alexandra Slabskaia, Fabian Klein and Johannes Saal. Co-founders Julia Hetzel and Alexandra Slabskaia are University of Mannheim alumna. They received consulting from MCEI and have also been Startup of the Month. Their aim is to provide high quality crash courses to help students with their exam preparation (offline and online).

To know more about Studybees, visit their website: www.studybees.de