Displaying items by tag: mirabesque
Crowdfunding campaign @Mirabesque
MAN 633 Inside the Venture project (Spring 2018) of Louisa Gropengießer-Arlt aimed to support the Mannheim-based Startup Mirabesque.
Mirabesque is an online shop for high quality and unique dancewear, costumes and dance accessories. With great knowledge of their target group, the team creates value for their customers by facilitating the shopping process of dancewear. With their thought-out business model Mirabesque was able to convince the jury of the MCEI Seed Award 2018 and was the winning team in 2018.
Louisa´s project supported Mirabesque with a strategy and outline for a crowdfunding campaign. The campaign aims to support Mirabesque´s first own dancewear collection.
Passion for Dance - MIRABESQUE launches new online shop
After winning the MCEI Seed Award in February MIRABESQUE incorporated as a GmbH in May and is now located in GIG7 – one of the Startup Mannheim founding centers. They created a whole new online store (www.mirabesque.de) and have broadened their portfolio intensely to all relevant dance styles. In cooperation with the MCEI course MAN 633 Entrepreneurial Spirit MIRABESQUE has also created its first image video: https://www.youtube.com/watch?v=Pf67HxWLflg
Internationalization @Mirabesque
In her MAN 633 Inside the Venture project (Fall 2017), Yue Xuanzhu has supported the Mannheim based Startup Mirabesque.
Mirabesque is a brand for high quality and unique dancewear. The business aims to move the dancewear market from offline to online and establish a unique brand. With great knowledge of their target group, the team creates value for their customers by facilitating the shopping process of dancewear. With their thought-out business model Mirabesque was able to convince the jury and win the 2018 MCEI Seed Award. In the future, the company aims to make Mirabesque an internationally available brand.
Yue Xuanzhu supported Mirabesque´s difficult search for new suppliers in the fabric industry, offering a practical guidance in the quest for reliable online suppliers in China. Through her report, Yue Xuanzhu also provides valuable insights into Chinese business practices and cultural differences, based on her personal knowledge.
Startup Lounge #42 - Mirabesque
After the Pitch Special in Startup Lounge #41, we are happy to welcome Victoria and her team of MIRABESQUE in the Startup Lounge. The sourcing of high quality dance supplies is a pure pain. All over the world, dancers of all styles share the same problem: Beautiful, extraordinary and high- quality costumes and accessories are very expensive and only available in a very complicated way. MIRABESQUE solves this problem with a dedicated platform. Learn about their challenges in building an e-commerce platform in a (supposedly) niche market, get inspired and bring in your feedback. Victoria is taking part in our MAN 633 Entrepreneurial Spirit acceleration program.
Your first time to the Startup Lounge? The Startup Lounge is your place to get inspired to create something new, to discuss great ideas while hanging out with cool people and to meet startups, students and creative minds in a laid-back atmosphere. Join us if you are into startups and want to build a network in the Rhein-Neckar area. As usual, the first rounds of drinks are on us.
Yoin the Facebook Event!
Date & Time: October 10, 2017 from 7:30 pm
Location & full address: Cafe L3, L3 9, 68161 Mannheim
Mirabesque
The Problem we’re solving:
Dancing is passion. The sourcing of dance supplies is, however, a pure pain. All over the world, dancers of all styles share the same problem: Beautiful, extraordinary and high- quality costumes and accessories are very expensive and only available in a very complicated way. For years, the market has been divided into two segments: The low- price segment, with mass production, poor quality and standard sizes, and the high-end segment, where dancers order costumes and accessories at high prices and with a lot of effort at the tailor.
How we digitalize the Dancewear Market:
With Mirabesque, we are focusing on the not yet occupied medium-price segment and on the optimization of the high-end segment and base our strategy on three pillars:
Our first column consists of bundling the collections of the most diverse designers from all over the world in our onlineshop - categorized according to the dance style. As a result, we save dancers from costly searching and complicated ordering.
Our second column consists of the creation of our own designs, which convince with a fair price-performance ratio.
Our third pillar is an innovative online configurator. In this case, the dancer can make his or her desired design easily and precisely from a variety of building blocks, produced by our hand-picked partners abroad. Our clients are dancers of all styles (Bollywood, Ballroom & Latin, Oriental Dance, Hawaiian Hula, Flamenco, Burlesque, Gymnastics, Cheerleading, ...).
Hand-picked products, a professional online shop, individual and custom-made costumes via an online configurator and a brand that lives dance with all its heart are the ingredients for the successful digitalization of the dance industry.
