Displaying items by tag: inside the venture

As part of the MAN 633 Entrepreneurial Spirit Manuel Andrea Catacora and Cara Maria Damm joined Heyanna in fall semester 2019. Their mission was to secure a high standard of the coliving spaces Heyanna is offering. This factor is often less visible, but also very important: How to ensure that there are high-quality apartments available for the coliving crews to move in. To acquire these high-quality to apartments, it was crucial to establish a good and trusted relationship with the owners of the flat. Therefore, the main effort of the team was to create transparency within this second factor of the coliving experience, to enable the development of a well-designed landlord service, which is ready to be tested in a field experiment.

Heyanna is a coloving provider located in Mannheim. After a period of market analysis and app testing the young startup launched their app just a few months ago. Already now they are are to provide coliving spaces in major towns. Applying for a coliving space at Heyanna is only possible by creating a vivid profile like a Facebook account. Heyanna was founded by Timo Strauch, Sebastian Frederik Jacobsen, Chiara Saltaformaggio and Filiz Isabella Hellwig in 2019. Sebastian is currently doing a Master's in Business Informatics. Timo is an alumni of the University of Mannheim and has also studied Business Informatics.

Learn more on https://heyanna.co/

As part of the MAN 633 Entrepreneurial Spirit Anna-Marie Baier, Marc Guldner and Guanhua Wang joined Bucher Bags in fall semester 2019. They started their work with a customer analysis in order to get some insights on potential customers. In the following, they performed an analysis of the social media account on Instagram and developped a strategy on how to enhance this marketing channel. Moreover, they took the company’s website into focus. Finally, they reported some suggestions as to where potential for improvement has been identified and thereby increasing the start-up’s turnover.

Bucher Bags is a Mannheim–based startup that offers handbags in highest quality. Their bags are developed in Germany and hand-made in Europe. Core values for Bucher Bags are sustainability and transparency. Bucher Bags was founded by Melina Bucher in 2018. Melina was Part of the MMM program at Uni Mannheim.

Find out more on https://melinabucher.com/

As part of the MAN 633 Entrepreneurial Spirit Margarita Kaplun, Patrick Kollmann, Milagros Seiffert and Marcin Zwierzynski teamed up to support Pourista in fall semester 2019. Their focus was on the B2B and B2C integration. Since Pourista is generating most of its revenue through its B2B operations and currently is seeking to establish & leverage a B2C business to gain B2B customers they started by analyzing the yet new B2C operations. Another recommendation they evaluated for the company was an improvement of the company’s storytelling: To make customers aware of the story behind the brand and the coffee provided to their customers they proposed the introduction of marketing material on site. In doing so three pillars were defined as crucial for the brand: High Quality, Fair Trade and environmentally-friendly production.

Pourista is a Mannheim based start-up. The online e-commerce company deals with supplying roasted coffee beans to various restaurants and offices around the region. Apart from the delivery service Pourista runs two cafés in Mannheim where customers can enjoy their coffee right away.

To know learn more about Pourista, visit their website: https://pourista.de/

As part of the MAN 633 Entrepreneurial Spirit María Fernanda Godoy de Lucio, Judit Solé Pérez, Li-Yin Chang and Sven Grottker supported Reportix in the fall semester 2019. Their core task was to give recommendations on how the business model of Reportix could be addressed. First of all, they gave light on the market the company is addressing to by means of a market research throughout 30 European countries, whose OAMs were inquired. Secondly, they addressed the matter of the business model, focusing on the customers that should be targeted and the hypotheses which should be tested prior to the launch of the company service. They concluded their work by giving recommendations regarding the pricing model Reportix should follow.

Reportix is a startup offering data management software and tools for creating and analysing XBRL/iXBRL data. Their API is compatible with standard applications like Excel, Tableau, R or Hadoop. Reportix was founded by Dr. Federico Cavalieri, Dennis Knochenwefel and Philipp Schaber. Philipp Schaber and Dennis Knochenwefel are University of Mannheim Alumni. Reportix was one of the finalists in the 2018 MCEI Seed Award.

Learn more at https://www.reportix.com

As part of the MAN 633 Entrepreneurial Spirit Svenja Geörg, Annika Götz and Kirsten Lang supported LUB in the fall semester 2019. Their main task was to conceptualise a workshop for LUB for male-dominated sectors. Beside conceptualising the workshop they also performed a pre-test with experts from different sectors. So they finally were able to hand over an evaluated market-ready concept to LUB. Beside their main task the MCEI team assisted also in client management.

LUB (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. At the beginning of 2020, the product range consisted of workshops & keynotes, with topics ranging from career consulting over linguistic analysis to HR.

To know learn more see https://www.lub-mannheim.de

As part of the MAN 633 Entrepreneurial Spirit in the spring semester 2019 Antonia Prendi, Bora Basha, Lerida Shkrepa and Livja Papuciu joined dr. fem. FATALE, a brand of the linguistic consultancy LUB. Their main task was marketing, in particular setting up a marketing strategy and implementing it afterwards. The marketing strategy was aiming as well at social media marketing as also more classic marketing tools. Another task that they performed was creating a new website for the brand dr. fem. FATALE. This website finally encompassed all of their strategies that pertain to the colours, logo, workshops and an E-Book. They also incorporated a blog, that should be updated with tips and interesting articles in order to retain visitors into the website.

LUB (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. At the beginning of 2020, the product range consisted of workshops & keynotes, with topics ranging from career consulting over linguistic analysis to HR. As another service LUB offers gender and diversity consulting under the brand of dr. fem. FATALE.

To learn more about dr. fem. FATALE, see their website https://drfemfatale.de/

As part of the MAN 633 Entrepreneurial Spirit in the spring semester 2019 Ana Dzagic and Philipp Hoeft joined Aivy, a Berlin based startup offering a recruiting and career counselling app. During their work for the company they analyzed the competition environment and developed a market strategy. As part of the analysis they reported about potential users, customers and competitors and identified focus regions as well as target sectors in Germany. The market strategy included findings on market entry strategies. In addition, they designed possible key performance indicators that measure the success of the go-to-market strategy and of Aivy in general.

Aivy was founded by Boas Bamberger, David Biller, Florian Dyballa und Arbnor Raci. Their app aims at reducing uncertainty in fundamental decision about education and jobs so that students can decide more easy what fits best their interests. To keep the whole process digital the apps uses intelligent algorithms and modern diagnostic. With the app it is easy to find out about individual strengths and weaknesses in offering the user certain challenges in mobile games. These Aivy-challenges take only 2 or 3 minutes and can be done on every smartphone which better fits the target group.

To learn more about Aivy, see their website https://www.aivy.app/.

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Sandra Schuss, Vishal Sharma and Veronika Shmagina joined Swapfiets. Their task was to help Swapfiets overcome certain operational challenges – how to increase the client base further, how to build up and grow B2B business, how to avoid cancellations of subscribers in the winter season. These challenges were solved with the help of a framework that outlines a standardized process methodology. Having worked with the MCEI team Swapfiets will be able to take the right steps towards increasing revenues and achieve higher levels of customer satisfaction.

Swapfiets is a bicycle company that rents bicycles to customers. The company is Dutch but owns many stores in Germany. Their concept is to rent bikes on a contract basis to customers. The bikes provided by Swapfiets are standardized, not custom-made. Maintenance is entirely provided by Swapfiets.

To learn more about Swapfiets, visit their website: https://swapfiets.de/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Mohammad Musaab Bin Umair joined Pourista. He helped the team in developing an effective acquisition and communication strategy. In particular, one of the goals that the company wished to achieve was to be able to gain a better footing in lead generation. To that end, he worked to approach companies that would engage in business with Pourista and simultaneously developed a QR code referral system for repeat customers. In doing so he helped not only to achieve the goals of lead generation, but also to ensure that the company achieved greater organic reach in the market.

Pourista is a Mannheim based start-up. The online e-commerce company deals with supplying roasted coffee beans to various restaurants and offices around the region. Apart from the delivery service Pourista runs two cafés in Mannheim where customers can enjoy their coffee right away.

To know learn more about Pourista, visit their website: https://pourista.de/

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Arun Thapa joined Mapstar. He helped the company in analyzing market, competitors, competing products and technical aspects. In particular, he had a closer look at all these aspects to enroll an in-dept-analyses, useable to develop an updated product and market strategy. With the insights he delivered Mapstar is now able to decide in which aspects their software could be improved, especially in comparison to the competitor´s software models.

Mapstar is a platform that allows to create unique augmented reality stories which can be created at real-world locations, saved and shared. It helps to get connected with others at locations they care about and turn them into immersive 3D experiences. In offering users to be creative in how to modify and show real world locations it is close to trending apps like Tiktok, but already a step beyond in what can be done with Mapstar.

 To know learn more about Mapstar, visit their website: https://www.mapstar.io/